Selling · Hillsborough & Pinellas · Data January 2024 to October 2026
The first month sets the price
In plain English
Luxury homes that accepted an offer within 30 days of going on the market sold for about 97% of their first price. Homes that took one to three months sold for about 90%. After a year on the market: about 76%.
In other words, the longer a home sits, the less it sells for — and the biggest drop comes right after the first month.
For example: a home first priced at $2,000,000 that gets an offer in its first month typically sells for about $1,950,000. If it takes three to six months, about $1,700,000 — $250,000 less.
Offer within 30 days
97%
of the first price · 37% got full price or more
Offer after 1–3 months
90%
of the first price
Offer after a year
76%
of the first price
Sold in the first month
37%
of 7,129 homes sold since January 2024
How far below the first price homes sold, by how long they took$1M+ homes sold January 2024 to October 2026, counting days from the first listing date
How to read this: a longer bar means the home sold further below the price it was first listed at.
under 30 days
3%3% · n=2,653
30–90 days
10% · n=1,735
90–180 days
15% · n=1,284
6–12 months
20% · n=1,039
over a year
24%24% · n=418
0%10%20%30%
The numbers
Homes
Didn’t sell within a year
Typical days to an accepted offer
Typical final price vs. first price
Sold at or above first price
under 30 days
2,653
0%
6
97%
37%
30–90 days
1,735
0%
54
90%
4%
90–180 days
1,284
0%
126
85%
1%
6–12 months
1,039
0%
251
80%
2%
over a year
418
0%
435
76%
4%
The same story, told by price cuts: homes that never lowered their price sold for about 97% of it, usually within 10 days. Homes that cut their price at least once sold for about 84% of the original, after about 129 days.
What this doesn’t say. You may have heard “cut your price early and you’ll lose less.” The MLS doesn’t record when a price was cut — only where a home started, where it finished and how long it took — so that claim can’t be proven from these records, and we don’t make it. What the records do show is simpler: the market decides quickly whether a first price is right, and time on the market costs money.
What it means for you
If you are sellingThe first 30 days are when buyers decide whether your price is right. Homes that got it right sold near their price; very few that missed that window got it back later.
If you are buyingDay 31 is when your leverage starts. Homes still for sale after their first month have typically sold for about 10% under their first price.
If you are investingWhen you plan to resell, use the price homes get after the first month, not the asking price.
What these words mean
First asking price
The price a home was first put on the market at, before any price cuts.
Accepted offer
The day the seller agreed to a buyer’s offer (also called “under contract”). The sale usually closes about a month later.
Relisted
The listing was taken down and put back on the market. The public days-on-market counter starts over, but we keep counting from the first day.
Median
The middle number: half of the homes were above it and half below. A few extreme sales cannot pull it around.
What this can’t tell you
This page counts only homes that sold. Homes that never sold are in “Will a $1M+ home sell?”
Homes that sell in the first week were usually priced right from the start, so not all of the discount is caused by waiting — some of it is the price being wrong to begin with.
Days are counted from the first time the home was listed, through any relisting.
A private read on your property, before it goes on the market.
Where your home sits against the measured outcomes — its price band, size, flood zone, building age and the time comparable attempts took — and what I would do about it. Written by me, not generated.