Since January 2024, 341 new houses sold for $1M or more on land where someone had bought an empty lot or an older house to tear down.
We worked backwards from each sale: after the costs of buying and selling, how much money was left, per square foot, to build the house? The typical answer was $327. On the water it was $555; away from the water, $313.
For example: a builder buys an old house for $500,000 and later sells a new 3,800 sq ft home for $1,850,000. Selling costs about $148,000 and buying cost about $10,000. That leaves $1,192,000 to tear down, design, permit and build — about $314 per square foot. If building cost more than that, the project lost money.
| Building cost | Share of projects that covered it |
|---|---|
| at $300/sf | 61% |
| at $400/sf | 28% |
| at $500/sf | 12% |
| at $600/sf | 7% |
At $400 a square foot all-in, only 28% of these projects would have broken even or better; at $500, 12%. The trade works for builders whose real costs are well below that — it’s more about the builder than the lot.
| Homes | Low end (25th pct) | Typical (median) | High end (75th pct) | Land share | New house $/sq ft | |
|---|---|---|---|---|---|---|
| on the water | 49 | $439 | $555 | $659 | 27% | $864 |
| not on the water | 292 | $255 | $313 | $376 | 27% | $492 |
| Homes | Low end (25th pct) | Typical (median) | High end (75th pct) | Land share | Typical sale | |
|---|---|---|---|---|---|---|
| Tampa | 213 | $248 | $310 | $377 | 29% | $1.91M |
| St Petersburg | 80 | $297 | $346 | $440 | 26% | $1.75M |
| Homes | Low end (25th pct) | Typical (median) | High end (75th pct) | Land share | Months | |
|---|---|---|---|---|---|---|
| bought an old house to tear down | 259 | $266 | $327 | $415 | 28% | 21 |
| bought an empty lot | 82 | $257 | $327 | $420 | 23% | 28 |
of $1M+ homes listed January 2024 to October 2025 didn’t sell within a year, counting private sales.
Clear pattern · 24-point gapof the first price: an offer in the first 30 days, then after.
Clear pattern · 21-point gapof homes in flood zone AE vs zone X didn’t sell within a year (listed since 2024).
Clear pattern · 20-point gapof houses over 7,000 sq ft vs the easiest size didn’t sell within a year.
Clear pattern · 25-point gapRental, rebuild or hold: tell me the strategy and the budget. I will send what the recorded sales and leases say it has actually returned here, including the ones that lost.